






Understanding our clients’ strategy means we can advise them how best to go about setting up for a rollout. Ultimately it can be best for our larger clients to manage store development in-house. We usually handle the initial stages of any strategic rollout; establishing the relationships, systems and standards that make managing the rollout easier for the client’s team in the future. We’re so good at it we usually do ourselves out of work.

Clients who seek our advice before signing any Agreements usually achieve a much better result. We help get the planning and programming right and the Lessor / Lessee works delineation defined clearly before negotiations proceed too far. We know what to look for and we can usually save our clients unnecessary expense - and grief.

Having invested squillions developing a Brand, it needs to look good, not just on paper; but more so in the built environment. We work with specialist Brand consultants to develop branded elements into well-designed, cost-effective and buildable architectural and graphic components. We make sure they meet brand integrity guidelines and that they are designed cost-effectively. And that they stand out

We work together closely with our clients to develop their concepts into tangible retail projects. We really get to know them: challenging (in a good way) and refining their thinking, trialling, documenting and then developing a comprehensive rollout strategy to bring the project to life. We’re bloody good at this stuff.

We understand more than anyone the importance of a strong R.O.I. And we’re not chasing write-ups in design mags. So we don’t waste our clients’ time or money with unrealistic and cost-prohibitive designs. We meet our clients’ briefs with a sensible approach to design; balancing functionality and aesthetics with time and cost.

CAD modelling is a powerful tool for presenting concepts to stakeholders such as franchisees, partners, staff, landlords and councils. Our in-house 3D CAD specialists can help everyone visualise and appreciate “the dream”. Take a look…

Nobody likes unexpected expenses or disputes over variations. By providing a comprehensive architectural documentation service we save our clients time, money and hassle. Detailed documentation means trade contracts can be competitively tendered and contractually bound - so our clients are assured of getting the very best value. (The option, of course, is to get your shopfitter to handle the design – but then where’s the competition in that?)

We deal with councils and landlords regularly; applying for planning approvals and tenancy works. We present material in the appropriate formats and speak their language to make the process faster and easier. A lot of it is simply about relationships. We also know when a planning specialist or other consultants is going to be required – and we’ll brief them too.
We operate as an independent consultant acting at all times in our clients’ best interests. We have no alliances with any particular suppliers or contractors. While superintending the project and administering the trade and supply contracts on our client’s behalf; we are constantly managing activities to maintain quality standards and to minimize project duration and cost – all to the benefit of our Client.

We are at our best when we manage the entire strategic rollout, including concept development, design, documentation, approvals and construction management. Because we provide independent advice and don’t play favourites with any contractors, our clients can be sure of getting the best quality possible within the budget and timeframe. In other words; the best value.

Once designs for fixtures, fittings and equipment have been resolved, prototyped and documented, we will seek competitive proposals from suitable suppliers. Our processes ensure that the equipment we ultimately roll out is the best value for money (having balanced all considerations including supplier manufacturing capacity and leadtimes, quality, flexibility, storage and payment terms)

It’s not rocket science but retail store development is a pretty specialised field. When our clients are ready to build their own team to manage their rollout themselves, we are only too happy to help with job descriptions and with interviewing and short-listing candidates. We can usually throw up a few names as well. It often takes an expert to know one.

We look after more than just the glamour side of retail. We recognise staff and customer safety is paramount and so, often with the help of a specialist safety consultant, we will audit retail environments for OH&S compliance and we’ll identify any hazards. We’ll then develop standard controls and improvement strategies to roll out over multiple sites. If there’s a problem at one store; it’s often across the board.

Foodworks
Australian United Retailers and FoodWorks amalgamated in 2004 to become the new FoodWorks. Out of a strategic review early in 2005, Push Retail was appointed to project manage the rebranding of all 300 bannered supermarkets.
Push Retail developed up the new Branding components into cost-effective signage, graphic and design elements. After surveying each store, site-specific photomontage mock-ups were prepared, detailing how the standard design elements would be applied to the broad range of store types, sizes and configurations. These were used to gain the necessary approvals and members’ sign-off.
The roll-out program was staged for completion in media regions and was completed over an 8 month period in 2005.

As part of a broader risk management initiative, Coles Myer appointed Push Retail to develop a Traffic Management Improvement Strategy for rollout over 700 sites. Specifically the brief was to address the risks associated with the receiving process; looking at pedestrian and vehicular movements in particular.
A sample number of sites in three states was surveyed to gain the necessary understanding of the risks involved. The stores (and the risks) varied considerably across the store network, but not surprisingly; some “patterns” emerged. And from the understanding gained and the patterns identified, a range of generic Traffic Management Performance Standards and risk-mitigation measures were established in a way that they could be applied site-specifically (depending on the risks identified) to all 700 sites.

API had identified that its retail-lead strategy (through the rollout of Priceline Pharmacy stores) could not be achieved without some significant changes in its store development strategy.
Push Retail was appointed in 2005 to carry out a strategic review of API’s store development operations; its structure, resources, relationships, systems and standards – to determine the function’s ability and preparedness for the ramp-up of new store openings. The review identified many gaps and went on to propose solutions.
With Push Retail’s recommendations implemented in 2006, API was then properly equipped and resourced (in house) to manage its aggressive store rollout.
Push Retail continued with an ongoing programme of design development, process improvements and cost reductions – as well as managing the rolling out of stores nationally for a selected number of franchisees.

City Farmers (a household name in Perth) is a bulky goods retailer of Pet Food, Garden and Pool supplies and services. In 2008 there were 10 stores trading very successfully in and around Perth. But the research showed that there was still plenty of room for improvement and expansion through store development.
City Farmers approached Push Retail to work together in developing (what would become) “the new City Farmers” – and to establish the necessary standards and processes to enable a quick national rollout of new stores.
The first new (prototype) store was a refit of the existing Belmont store. Push Retail implemented the new architectural, branding and merchandise standards over a three-week staged program whilst the store traded through – with no adverse impact on sales. To coincide with the Belmont launch, the remaining nine existing stores underwent a complete Rebrand so the new brand could be launched.
Push Retail is proud of its ongoing relationship with City Farmers; rolling out 7 new stores in WA and QLD in the first 12 months and continuing to improve processes; in terms of cost, time and quality.
In the UK, Mothercare is the front-of-mind retail brand when it comes to meeting the needs of pregnant women, parents, babies and small children. The brand has expanded now with over 1000 stores in over 50 countries throughout Europe, the Middle East and Asia. And now Australia.
Mothercare chose Push Retail (we think very-sensibly) to develop the European concept and store design for Australia and to manage its full-throttle, national store development programme; starting with store openings at Chadstone and Westfield Doncaster in March and April 2010.
Push Retail has worked very closely with Coles Liquor Group on a strategic Risk Management initiative requiring a site visit and detailed review of around 800 stores nationally.
The risks identified at each site were logged and then, after an extensive consultative process, site-specific Risk Management Plans were established. The Plans would typically recommend simple design and process changes to help mitigate the identified risks.
Push Retail developed a series of standard risk-mitigation measures and controls which were documented into the Plans and which enabled a systematic national rollout for which Push Retail was also responsible.
Push Retail has worked very closely with Coles Liquor Group on a strategic Risk Management initiative requiring a site visit and detailed review of around 800 stores nationally.
The risks identified at each site were logged and then, after an extensive consultative process, site-specific Risk Management Plans were established. The Plans would typically recommend simple design and process changes to help mitigate the identified risks.
Push Retail developed a series of standard risk-mitigation measures and controls which were documented into the Plans and which enabled a systematic national rollout for which Push Retail was also responsible.
Push Retail has worked very closely with Coles Liquor Group on a strategic Risk Management initiative requiring a site visit and detailed review of around 800 stores nationally.
The risks identified at each site were logged and then, after an extensive consultative process, site-specific Risk Management Plans were established. The Plans would typically recommend simple design and process changes to help mitigate the identified risks.
Push Retail developed a series of standard risk-mitigation measures and controls which were documented into the Plans and which enabled a systematic national rollout for which Push Retail was also responsible.

From a design perspective, Priceline needed a lift. The model was working but stores were looking tired and dated. And the Shopping Centres were demanding a more-contemporary look.
Push Retail was engaged to develop “the new-look Priceline” – a design which was “up there” and compliant with shopping centre design standards but one that maintained the brand’s positioning and would not alienate customers. Some of the existing graphic elements had to be retained; at least for the moment.
In addition; Push Retail negotiated with the key Shopping Centre Owners for a “generic design approval” which ensured quick site-specific approvals and a streamlined rollout process for new stores in shopping centres.

Push Retail was engaged initially to manage the design and development of new south coast stores. As well, Push Retail worked with Tradelink to identify and address opportunities for improvement throughout the whole Branch development process.
After a period, Tradelink extended the brief to encompass projects nationally and including:
• New Site assessments & Concept Planning options
• Feasibility Estimates and Cost Planning
• Preparation of Working Drawings
• Construction Management
• Showroom Upgrades including 3D CAD modeling

After its acquisition by TPG; Myer engaged Push Retail to review its Store Development-related functions and processes; knowing that significant efficiencies had to be gained if it was to meet market expectations in terms of new store openings and upgrades.
Working with the relevant Directors, Push Retail helped Myer establish the processes, structure and resources to enable it to successfully ramp-up its new store development and store upgrade program.
Myer is now very well positioned and equipped to meet its target with new store openings over the coming years as well as to continue its ongoing store-upgrade programme. And, of course, to open the new Melbourne flagship store.

Push Retail was engaged to develop for Spotlight an effective means of quickly assessing the feasibility of a potential site or various store planning options. Using ArchiCAD we “built” Spotlight’s standard fixtures and componentry as 3D “library parts” which are used to develop-up store planning options. From these plans we can quickly and simply generate walk-throughs and renderings to assist Spotlight in its store design decision-making process.
In addition we assist Spotlight with some less-aesthetic but more-scientific assessments to help quantify departmental performance and to assist with the category planning process.

Soul Pattinson appointed Push Retail to reinvigorate its existing Branding and store design standards which, it was agreed, needed a serious lift. (The Shopping Centre owners were also demanding a more contemporary design and look). The engagement, which involved a study of Boots UK stores, required the development of some sophisticated 3D CAD modeling to assist in design development phase and also with the client decision-making process

Push Retail assisted Dahlsens in building its Store Development capabilities and resources; enabling a significant acceleration of grow through acquisitions, new store development and the expansion of a number of its existing sites.
Since then, Dahlsens has more than doubled its store network; with over 20 new stores including sites in Queensland, W.A. and N.T

After successfully establishing itself in Queensland, Newsxpress wanted to push south. It had been relying on shopfitters to design its stores - but they were doing so without any strategic design and branding standards having been developed. The many different “interpretations” that were consequently being applied to stores was, not-surprisingly, becoming a serious concern to Newsxpress.
To ensure consistency and Brand integrity moving forward (and south), and with plans to open a further 250 stores, Newsxpress engaged Push Retail to develop and document the necessary design, branding and store development standards to ensure a consistent and streamlined rollout of new stores.
To test the new standards, Push Retail was engaged to project manage its “prototype” store (which became the new Flagship store) in Toowong Queensland.

All will be revealed (but not 'til later).

All will be revealed (but not 'til later).
- Strategic Consulting
- Property/Lease advice
- Brand Strategy & Design
- Concept Development
- Store Design
- 3D CAD Modelling
- Documentation
- Statutory & Lessor Approvals
- Construction Management
- Project Management
- Equipment Procurement
- H.R Recruitment Consulting
- OH&S Consulting
- Foodworks
- Coles Myer
- Priceline Pharmacy
- City Farmers
- Mothercare
- Liquorland
- 1st Choice
- Vintage Cellars
- Priceline
- Tradelink
- Myer
- Spotlight
- Soul Pattinson
- Dahlsens
- Newsxpress
- Target
- Coles
Understanding our clients’ strategy means we can advise them how best to go about setting up for a rollout. Ultimately it can be best for our larger clients to manage store development in-house. We usually handle the initial stages of any strategic rollout; establishing the relationships, systems and standards that make managing the rollout easier for the client’s team in the future. We’re so good at it we usually do ourselves out of work.