Push Retail was founded in 2005 by Rod Williams; one of Australia’s top store development leaders.

Push Retail’s very dedicated and specialist team collectively has over 70 years of retail store development experience; mostly in rollouts.

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Founding Partner

Rod Williams

Throughout an extensive career, Rod has been directly responsible for the format, development and rollout of some of Australia’s best-known and most-successful retail brands, including: Bunnings Warehouse, Officeworks, Coles Supermarkets

Rod is a chartered builder with a Bachelor of Building with Honours from the University of Melbourne. He is a member of the Australian Institute of Building and has over thirty years experience in construction; the most-recent twenty in retail. He completed the intensive ACRS Strategic Planning and Management in Retailing program in 1998.

He started his own Project Management practice in 1988 and it was in 1990 that he moved into a Retail-only mindset. His baptism of fire was with Coles. He loves and understands retail.

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Managing Partner

Athina Hope

Athina joined Push Retail as Senior Project Manager in 2013.  She has over 20 years store development experience leading design and standards, procurement and the project management of multi-store rollouts for large and small format retailers across local and international markets.

She has worked as a Store Development professional for some of Australia’s most successful retailers - both “on the payroll” (and so, completely immersed in the operations of the business) and in a consulting capacity (where she is blissfully removed from, but still completely empathetic with it).

Athina has qualifications in Interior Design and Architecture, is completing a Masters in Architecture and Planning and is a member of the Design Institute of Australia and the Australian Institute of Architects.

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Push Retail

The Team

The Push Retail team comprises professionals in building, architecture, retail design, drafting and law. If necessary we can quickly assemble and direct a team of specialist consultants necessary for a project such as town planning, traffic and services consultants.

We understand more than anyone; the importance of good, cost-effective design, clever negotiating and sound project management practices in any strategic rollout.

With our wealth of expertise, contacts and collective retail experience, we are perfectly-positioned to work with our clients to push retail to the next level.